SEO for small business — and the AI answers that now come first.
Ranking on Google still matters.
It is no longer the only place a buyer looks: a growing share of them ask an assistant instead and never see a results page at all.
AnswersSEO services · generative engine optimisation · answer engine optimisation
How we work on this
By the hour, or in a tier.
The featured tier
per month
Klariad Enterprise
€299
Three disciplines, one job.
- 01
SEO — search engine optimisation
Titles, structure, internal links and pages built for what buyers actually type.
- 02
GEO — generative engine optimisation
Being surfaced when an assistant searches on a user’s behalf.
- 03
AEO — answer engine optimisation
Being the source it quotes, not just a link it found.
- 04
The plumbing
Schema.org, llms.txt, clean canonicals, server-rendered content an engine can read.
You stop losing the buyers who never see a results page.
How an assistant chooses a source — not a ranked list.
Three moves happen before anyone is recommended, and each one is ordinary search under the hood.
It fans out
One prompt becomes several ordinary web searches.
It grounds
Follow-up searches check the candidates it found, including against your own site.
It validates
Your claims are cross-checked elsewhere before you are recommended.
So classic ranking still decides everything. Miss the fan-out and you are never a candidate.
Four things you keep.
Every month leaves something you can open, read and check — never a dashboard screenshot.
- 01
The audit
What is wrong, what it costs to fix, and what it is worth fixing — page by page, as a PDF you keep.
FormatPDF · yours to keep
- 02
The fixes, implemented
Titles, structure, schema.org, llms.txt, server-rendered pages an engine can read — done on your site, not handed back as a list.
Scopeon your site · every hour logged
- 03
The queries assistants run
Pulled every month from Bing’s grounding-query data, which almost nobody uses: the questions an assistant actually asks before it recommends anyone.
SourceBing grounding-query data · refreshed monthly
- 04
The status, on a cadence
What moved, what we did about it, and what is next — a monthly status note in the portal on Business, a monthly strategy call on Enterprise, a weekly one on Partner.
Cadencemonthly note · monthly call · weekly call, by tier
Two honest limits.
The work we turn down is the fastest way to tell whether the rest of this page is worth believing.
- 01
A brand-new domain will not rank quickly, whatever anyone promises. Expect months, not weeks.
- 02
Nobody searches for what you sell. Then this is the wrong channel, and we will say so.
You stop being sold something you did not need.
Asked before most projects.
The four that come up every time, answered here rather than in a call.
What is generative engine optimisation?
Making your site legible to AI assistants so they surface and cite you when someone asks them a question your business answers. In practice it is mostly ordinary search optimisation aimed at the queries a machine issues rather than the ones a person types.
How do I get my business shown in ChatGPT?
Rank for the searches it runs on the user’s behalf, and make sure your own pages answer the follow-up questions it uses to check you — what you do, for whom, what it costs, and whether you are real.
How long does SEO take to work?
Months, not weeks, and longer on a new domain. Anyone promising faster is selling something else.
Is SEO still worth it if people use AI to search?
More so, not less. Assistants find their answers by searching — if you are invisible to search, you are invisible to them too.
Most clients start with one.
And add the others once the first has paid for itself. There is no bundle to buy and nothing that has to be taken together.
We resource ambition.
Where to next