Notes from the work, filed by the question they answer.

Essays on AI architecture, honest billing, and the craft of building software properly — written between client work, published when they’re true.

All 11 essays

  1. Practice6 min

    What custom software actually costs a small business.

    How software is really priced, what moves the number, and how to judge the quote in front of you — including ours.
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  2. AI11 min

    From GDPR to the EU AI Act.

    Why the firms that built GDPR muscle between 2015 and 2018 are positioned to own the next compliance era — and why the…
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  3. Practice9 min

    Why I unhired five people.

    Six months into running my consultancy, I had hired six people. Eighteen months in, five of them were gone — by my hand…
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  4. Practice9 min

    Built with care.Billed with clarity: a thesis.

    Most agency taglines are aspiration. They live on the homepage and they die in the work. This one is supposed to live in the…
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  5. AI11 min

    Eval harnesses are the new test suite.

    For ten years we wrote unit tests. Then we started shipping AI features and realized: unit tests can't catch a model getting…
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  6. Engineering6 min

    The window you give the client.

    Most agencies ship a status email. We ship a portal. Same hours, same work — but the cost of one is your trust, and the cost…
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  7. Practice5 min

    On shipping: a discipline, not a verb.

    Calendar, ops, vendors, the production chain held in one head. What production management taught us before we called it…
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  8. Engineering12 min

    What I learned from one million accounts.

    Two years as tech lead at a fintech that scaled past a million accounts. The lesson wasn't about scale. It was about the…
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  9. AI8 min

    Naming the AI agents you use.

    Most agencies hide their AI use behind handwaving. We name ours — Cassiopeia, Atlas, Cartographer, Sextant, Polaris — with…
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  10. Engineering7 min

    The portal as first principle.

    Every consultant talks about being client-focused. The actual order of operations tells you who is. Here's why we provision…
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  11. Practice8 min

    Capacity versus continuity.

    Two business models, two unit economics, two different markets. Why the agency model sells what's easy to scale — and why…
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